What is the potential business opportunity and return on investment?  What funding is required?  The ROI analysis assesses the viability of the business proposal and its attractiveness to acquire the investment needed for success in the market.

How big is your addressable market?ﾠ What is a reasonable market capture?ﾠ How do your forecast for business planning?  We develop a market opportunity assessment to define the market need and market size, enabling more accurate revenue projections.

What are the strengths and weaknesses of the major competitive forces in this market?ﾠ How will competitors react to your product entry?ﾠ A competitive analysis allows you to uniquely position your product or service offering in the marketplace.

How will you navigate the regulatory and reimbursement issues facing your company?ﾠ Are there pathways already grooved for your product?  Our regulatory and reimbursement evaluation defines the critical issues that must be addressed in medical device markets.

How do the existing channels interact?  How can your company finesse the channel to work for and with you?  We create a channel analysis to discover the entities involved and who has clout in the market.

What are your strengths and weaknesses?ﾠ How do they align with the opportunities and threats in the marketplace?ﾠ How do you determine factors that are critical to your success in the market? Our SWOT analysis juxtaposes your strengths and weaknesses against opportunities and threats, allowing you to better evaluate factors for business success.