WCM is a strategic marketing firm specializing in the medical device, healthcare and scientific instrumentation fields.  We live and breathe the unique dynamics of these markets, including multi-level buying influences, insurance reimbursement, regulatory requirements, continuing education, and direct-to-patient marketing. We empower our clients with targeted business plans, market strategies and actions needed to succeed in these complex markets.


Our strategic focus is defining your brand in a way that truly reflects your company’s advantage. Your brand promise must resonate with your target audience and be competitively advantageous. We clearly define and express your value proposition through concise message points.  We confer with customers, thought leaders, prospects, and company personnel to ensure brand messaging is salient, meaningful, and memorable. Upon implementation, messaging is communicated consistently within the company and through targeted media – ultimately increasing brand loyalty and equity.


Our Vision

To ensure brand and sales success for companies navigating the complexities of the medical device, healthcare and scientific instrumentation markets.


Our Mission

Achieving our client’s growth objectives through sound business strategies, brand development and sustained customer-focused interactions.


© Copyright 2015 | White Coat Marketing, LLC.